Last week social media marketing Jedi, Scott Stratten (@unmarketing) tweeted “I don’t know how I can walk into a store and have an employee walk so close that they almost touch, but not even a hello”. We’ve all been there, we walk into a shop…
Read MoreI’ve been lucky to be apart of the marketing and development of a few start-ups. They’ve all been small, started-from-the-home businesses with very small marketing budgets, so social media was heavily relied on for their marketing. And each time I got them going marketing online,…
Read MoreI’m going to take you back… way back… all the way to 1998. Will Smith was still making music, ‘Shakespeare In Love’ totally robbed ‘Life Is Beautiful’ for the Oscar win and we all loved our high waisted jeans. Yes, life was good.
Read MoreThe SEO press release is different than a traditional press release. Yes, the press release must still be timely, relevant and interesting, but there is a different strategy involved in the content creation process for the SEO press release, making it more likely to get picked up by a blog or news organization hungry for content.
Read MoreSocial media isn’t everything. That’s right, I said it. Social media is revolutionizing the way people share information and having a profound effect on how businesses spreads their message. But social media is not going to reach everyone and online marketing will not meet all a small business’s marketing needs.
Read MoreFor what feels like the 200th time this month, a client has approached me with another marketer’s email or website with promises of internet greatness. Promises to get them the number one spot on Google, offers to tweet for them 8 times a day, guaranteed hundreds, no thousands, of devoted followers hanging on the business’s every word.
Read MoreSo you have your Twitter account, Facebook page and website going and things are running tickety-boo. You are organized, you are on it, you are updating and connecting… but you’re not seeing the results you were hoping for. What is up with that? Perhaps the…
Read MoreA couple of days ago I started my morning as usual with coffee and a visit to HootSuite, going over the morning tweets and catching up on the hot links posted earlier in the day by the east-coasters. I quickly noticed a friend and colleague…
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