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I’ve been lucky to be apart of the marketing and development of a few start-ups. They’ve all been small, started-from-the-home businesses with very small marketing budgets, so social media was heavily relied on for their marketing. And each time I got them going marketing online,…Read More
The SEO press release is different than a traditional press release. Yes, the press release must still be timely, relevant and interesting, but there is a different strategy involved in the content creation process for the SEO press release, making it more likely to get picked up by a blog or news organization hungry for content.Read More
Social media isn’t everything. That’s right, I said it. Social media is revolutionizing the way people share information and having a profound effect on how businesses spreads their message. But social media is not going to reach everyone and online marketing will not meet all a small business’s marketing needs.Read More
For what feels like the 200th time this month, a client has approached me with another marketer’s email or website with promises of internet greatness. Promises to get them the number one spot on Google, offers to tweet for them 8 times a day, guaranteed hundreds, no thousands, of devoted followers hanging on the business’s every word.Read More
So you have your Twitter account, Facebook page and website going and things are running tickety-boo. You are organized, you are on it, you are updating and connecting… but you’re not seeing the results you were hoping for. What is up with that? Perhaps the…Read More