Kelowna Web Design, Social Media & Marketing | How To Write Optimized Web Content & SEO



How to Write SEO Optimized Web Content

Don’t be this person:

In order to write highly optimized content that is going to be ranked highly by search engines, you need to use your keywords frequently in your optimized content.

This is how to write optimized content when you’re learning how to write highly optimized content for your blog.

Don’t forget to check out these Related posts:
How to write optimized content for your personal blog
How to write optimized content for your business blog
How to write optimized content for your dog blog

So how was that to read?

Painful, wasn’t it.


Stop Worrying About Optimizing Your Content

I don’t know about you, but every time I come across a blog post or article like the above, I want to physically harm myself and others.  It’s so unreadable.  It’s so contrived.  It’s so unhelpful.  It makes my brain hurt.

As a reader, I feel like I was scammed into clicking on a link that I thought was going to share good information.  And that frustration grows even more when I think about the really good information, the blog posts and articles that will actually have me say “oh yeah, awesome”, are lost way down on the pages of Yahoo and Google, unfound and unread.

Too many people are writing for the search engines instead of real live people, and all too often the great blog posts and articles get buried.  The optimized crap content must be stopped and you are the ones who can stop it.


Don’t Write For Search Engines

“But I want to be number one on search engines” you say.  “How will people find me if I’m not number one on Google” you ask?  “I have to write optimized content” you insist.

To that I say, you are so very very wrong… and also cut it out right now!

Writing for search engines means you are not thinking about your reader.  You aren’t thinking about your blog’s customers.  What you are doing is selling to the lowest common dominator hoping that some people will happen to stumble onto your site, increasing your traffic stats and your bragging rights to potential advertisers. (Or maybe your advertisers are your customers, and if your that kind of blogger I’m sorry to have wasted your time, please click away now.)

Blogs are about connecting people with people.  So write accordingly.


Great Content Builds Customers and Relationships

When you take the time to write content that engages your readers and actually provide them with valuable information you are building relationships with your readers.

When people love what you’re writing about they will subscribe to your RSS feed, they will share your post on Twitter and Facebook, they’ll even email it to their friends.

Sure it’s a slower process to build readership, but you are building relationships with long time readers.  Readers who will come to your site once a week (or more!) to read what you’ve written and engage with your site’s other readers.  They’re much more likely to subscribe to your newsletters, buy your eBooks, or choose your business when the time comes.

And that is way more powerful then throwing out some optimized crap content hoping that your get your thousand clicks for the day.

With great content you have a fan base.  With optimized content you have random clicks.


Google Hates Highly Optimized Web Content

In case my pleas for relevancy and engagement in blog content have fallen on deaf ears, let me end this post by sharing a little information from Google themselves. They’ve just released a new extension for their Chrome browser that will allow users to report and block sites that have shallow or low-quality content.  The results from the reported poor quality sites will be studied by Google and the resulting feedback may be used as a potential ranking signal for their search results.

For more information about Google new crap content busting extension check out the blog post.

So from Google and I, don’t write optimized crap content.

Mica Knibbs

I am a Project Manager, Creative Director, Designer, Speaker and Teacher. Mentoring and Community are two passions in my life. I am very involved in a number of community and charity groups and my company runs an mentorship program with local students.

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  • Sam Mottram

    Was shared this link and Twitter and its Great – For me it come back to building a relationship or making a quick buck . If your reader in this case comes back as what you write actually is decent content then you have a reader for life or if not evertime they see you site in the top of google click onto the next link .


    • Mica Knibbs

      Thank you, Sam.

      And you’re totally right. Better to have a reader for life than a random google click.

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  • Kerry

    Write for humans, not computers. I follow this simple rule every day and it is darn hard work. But when it’s done right, everyone wins.

    The Google Chrome extension for blocking over optimized web content and ‘content farms’ is genius.

    • Anonymous

      And you should know, Kerry. You built a top ranking personal finance blog by writing for people.

  • Jess Webb

    Hi Kazia!

    Ahh, what a great tip! 🙂 I hate that highly optimized content too. It’s sooo hard to read!

    That being said, I do think it’s still helpful to use keywords, but to do it in a natural way – include it in the title, a couple times in the post, that kind of thing. NOT to write the article around them but just to include them where they naturally fit when you’re writing for your readers! 😉

    I love the idea of Google’s extension for Chrome! Definitely going to check that out… 😉

    • Anonymous

      Thank you for pointing that out, Jess. You are right using keywords sprinkled strategically throughout the post is a must, and let’s not forget meta tags and anchor links. I wanted to stress though that this could be done and still write great content that people will actually enjoy reading. Something you do quite well.

  • Lisa

    Over optimized crap content!! You just made my day with that one..:) It is so true and some people think they are optimizing precisely but in all actuality they are optimizing poorly. I mean, why would you over optimize and make your readers mad because you want to optimize for the search engines? You really can optimize correctly if you study how to optimize. Okay, did I optimize this content correctly??! “)


    • Anonymous

      I believe that you have optimized your comment on optimization well. And when you take optimization into consideration when writing comments about optimization you will find that your optimization will improve.

      Or at least mine will 😉



    I agree fully. Besides, how rewarding is it to post vapid content with no real purpose other than to direct traffic? It’s like the only thing people care about are hits and make sure to come visit my blog!

    In all seriousness, I have had much more success with just doing my own thing and having a legitimate relationship with my readers than I ever thought was possible.

    • Anonymous

      Thanks for saying that Posky. Especially when it comes to blogging, it is so important for the creator to write from a place of passion and love, not ‘gee i hope this post gets me tons on hits’.

      Hey, we all want those site visits, but if your visitor count builds because readers love your blog, you’ve got a blog that will last (and easier to monetize if the owner so chooses).

  • Casey

    I love the article, this is the first post I have read off your blog and I really enjoyed it. I have a blog for my business, its really hard for me to write content that I think anyone is going to be interested in because its just a junk removal company. So I find it hard to not just write optimized content, although mine isn’t nearly as horrible as the paragraph in the beginning, but i am just struggling to find interesting things to write about that customers or readers would enjoy about junk removal. Do you think it would be worth it to write articles about other things and other subjects? I am just worried that if people are drawn to my site for reasons other than Junk Removal than it will hurt my google ranking for the things that are important to my business, with is junk. Anything you could tell me would be tremendous, thank you. I heard an interview with you a few days ago and I just knew i had to check your blog out and would love some feedback from an expert like yourself.

    • Kazia Mullin

      Firstly, thank you for stopping by and commenting. I love meeting new readers!

      Secondly, re. your content. I don;t think you’re giving your subject matter (junk removal) enough credit. I think it junk removal can be a very very interesting subject to read/write about. There’s the straight up articles about cool collectables and valuables a person could find in their junk. As well as the personal momentos (love a heart warming story). There’s tons of opportunities for before and after pictures too. And of course you could the fun route of “how did Darth Vader get rid of his junk on the death star” or “during a zombie apocalypse who would you handle your junk removal” etc. There is actually quite a lot you could do on the subject of moving people’s unwanted stuff from one place to another, it will take some quiet day-dreaming/brainstorming time but I have a feeling you’ll come up with some fun stuff.

      PS. I have a feeling this question’s going to be a blog post soon 😉 Thanks for the inspiration!

      • Casey

        I have one more question if you don’t mind. I am in the process of making our new website, and on the bottom of many pages we have the same content. It is all our pages of “what we take” and at the bottom it just tells our process of how we work. Do you think that google will penalize me SEO wise because it is “Duplicate Content” or is that something totally different.

        P.S. Thanks for the last response that was extremely helpful, im the one on twitter under Stand Up Guys Junk that has been singing your praise,(didn’t know if you noticed or not) I just think your AWESOME!!

        • Kazia Mullin

          This is a tough call. It depends how the site’s set up. If the content is within a frame that appears repeatedly throughout the site, then it’s not considered duplicate content (for example your header & footer). If it’s the same couple of paragraphs over and over then yes, Google could consider it duplicate content. But it’s a bit tough for me to make a call when I can’t see exactly what you’re talking about so I hope that helps.

          PS. Thank you