How to Write SEO Optimized Web Content
Don’t be this person:
In order to write highly optimized content that is going to be ranked highly by search engines, you need to use your keywords frequently in your optimized content.
This is how to write optimized content when you’re learning how to write highly optimized content for your blog.
Don’t forget to check out these Related posts:
How to write optimized content for your personal blog
How to write optimized content for your business blog
How to write optimized content for your dog blog
So how was that to read?
Painful, wasn’t it.
Stop Worrying About Optimizing Your Content
I don’t know about you, but every time I come across a blog post or article like the above, I want to physically harm myself and others. It’s so unreadable. It’s so contrived. It’s so unhelpful. It makes my brain hurt.
As a reader, I feel like I was scammed into clicking on a link that I thought was going to share good information. And that frustration grows even more when I think about the really good information, the blog posts and articles that will actually have me say “oh yeah, awesome”, are lost way down on the pages of Yahoo and Google, unfound and unread.
Too many people are writing for the search engines instead of real live people, and all too often the great blog posts and articles get buried. The optimized crap content must be stopped and you are the ones who can stop it.
Don’t Write For Search Engines
“But I want to be number one on search engines” you say. “How will people find me if I’m not number one on Google” you ask? “I have to write optimized content” you insist.
To that I say, you are so very very wrong… and also cut it out right now!
Writing for search engines means you are not thinking about your reader. You aren’t thinking about your blog’s customers. What you are doing is selling to the lowest common dominator hoping that some people will happen to stumble onto your site, increasing your traffic stats and your bragging rights to potential advertisers. (Or maybe your advertisers are your customers, and if your that kind of blogger I’m sorry to have wasted your time, please click away now.)
Blogs are about connecting people with people. So write accordingly.
Great Content Builds Customers and Relationships
When you take the time to write content that engages your readers and actually provide them with valuable information you are building relationships with your readers.
Sure it’s a slower process to build readership, but you are building relationships with long time readers. Readers who will come to your site once a week (or more!) to read what you’ve written and engage with your site’s other readers. They’re much more likely to subscribe to your newsletters, buy your eBooks, or choose your business when the time comes.
And that is way more powerful then throwing out some optimized crap content hoping that your get your thousand clicks for the day.
With great content you have a fan base. With optimized content you have random clicks.
Google Hates Highly Optimized Web Content
In case my pleas for relevancy and engagement in blog content have fallen on deaf ears, let me end this post by sharing a little information from Google themselves. They’ve just released a new extension for their Chrome browser that will allow users to report and block sites that have shallow or low-quality content. The results from the reported poor quality sites will be studied by Google and the resulting feedback may be used as a potential ranking signal for their search results.
For more information about Google new crap content busting extension check out the blog post.
So from Google and I, don’t write optimized crap content.