Mobile Marketing Can Make Your Customer Service Awesome
Mobile Marketing. It’s time to take a look at one of those marketing strategies that make a lot of small business owners shift uncomfortably in their chairs and turn their attention to other matters.
Many people see marketing to people on the go as either too difficult and complicated to even consider, or way too annoying and intrusive to try. But they’re wrong. When done with a customer connection and service mindset, mobile marketing can be a huge win for small business. Plus as an added bonus, it can very cheap to do!
With over 6.8 BILLION cell phones in use around the world today, almost everyone you know has already got a cell phone in their pocket or purse. Why not use it to make your customer’s life a little easier?
It’s About Customer Service
Chances are that the vast majority of your customers have a cell phone or tablet with them most of the time. So why aren’t you connecting with them on that wonderful little device that we all refuse to leave home without?
It’s time to bring your businesses customer service into the mobile marketing arena. You might be asking yourself, why would I want to spend time and energy integrating my mobile marketing into my customer service?
Because customer service is important that’s why!
Okay, you already knew that. So let’s take a look at some of your mobile marketing options.
A few ways you can put mobile technology to work
- Social Media Integration
- SMS (Short Message Service)
- Push Notifications
- QR Codes
- Application & Game Marketing
- Geo-Location Marketing & Services
Taking Your Marketing Mobile
With all businesses, there are marketing opportunities that are appropriate and those that are not. When deciding on what will work for your business, it is important that you “trust your gut”. Nobody knows your customers better than you, and you need to feel comfortable in how you communicate with them. So when you are planning out your mobile marketing strategies you need to put yourself in your customer’s shoes.
Don’t be pushed into a strategy that you aren’t confident in by a service provider or salesperson. Don’t choose an option simply because your competition is using that same option. Mobile Marketing needs to be a supplement to your customer service and increase your brand value at every interaction.
You can now consider yourself armed to make some decisions on how to use Mobile Marketing to offer value to your customers, shorten response time, answer questions, and boost your overall customer service levels.